The Willamette Valley Wineries Association (WVWA) is a vibrant non-profit organization that plays a vital role in promoting the wine industry of the Willamette Valley. Situated just a short drive from Portland, Oregon, the Willamette Valley is globally renowned as one of the top wine producing regions in the world, especially celebrated for its exceptional Pinot Noir.

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Since its establishment in 1983, the WVWA has represented over 230 wineries and tasting rooms across the Willamette Valley. The association’s mission goes beyond promoting and advocating for the quality and diversity of Willamette Valley wines; it also aims to safeguard the region’s unique character, culture, and agriculture. The WVWA ensures that the valley’s wineries and vineyards adhere to environmentally responsible practices and preserve the breathtaking beauty of the landscape.
The Willamette Valley is a truly stunning place, filled with natural beauty and a rich diversity of terroir. It’s the perfect environment for growing wine grapes, and the WVWA is passionate about teaching both wine lovers and industry professionals about the unique characteristics of the valley. From the distinct soil types to the cool climate and the individual microclimates of its six sub-appellations, there’s so much to learn and appreciate.
Throughout the year, the WVWA organizes a variety of wine-focused events that are a must for any wine enthusiast. The annual Memorial Weekend and Thanksgiving Weekend tastings are particularly popular, offering a chance to visit wineries, meet winemakers, and try an incredible array of wines. There’s also the exciting Pinot in the City events, where member wineries venture to major cities across the U.S. to showcase their wines to a wider audience. It’s a fantastic opportunity to discover new favorites and support local wineries.
Planning a visit to the Willamette Valley? Look no further than WVWA! They have got you covered with their website and other platforms, offering a plethora of resources. From winery maps to tasting room hours, dining recommendations to accommodation suggestions, and even vineyard tour ideas – they have it all! With so much information at your fingertips, you can easily plan a customized and immersive experience in this amazing wine region.
The Willamette Valley Wineries Association is not just a group of wineries. It is a force that keeps the region alive, ensuring that the art of winemaking flourishes in the stunning landscape of the Willamette Valley. For wine lovers in Portland and beyond, the association and its member wineries provide a welcoming opportunity to discover the abundance of one of the world’s most esteemed wine regions.

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